Brand GuidelinesA Guide to Midland College Branding
About the Brand
The importance of Midland College’s brand identity is paramount. The goal is to ensure that the qualities identified in the brand statement are projected consistently in every item produced by the college. The graphic identity represents the image of Midland College and is the cornerstone of all communication efforts. Our message must remain clear, singular, and consistent to build the identity which will differentiate us from our competitors.
It is vital that our brand tie into our history of quality education and continue to build on our relationship with our community. Therefore, the college must present a consistent image so that there is no confusion as to whom and what Midland College represents.
Brand Identity
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Midland College has a distinctive logo that symbolizes the mission, vision, and values of the institution. Our brand identity consists of the interlocking M and C with strokes complementing the main color. Proper usage of the MC logo is important to ensure that the identity of the institution is maintained and protected. The logo should only be used in its original form, without any alteration or modification. It should always be displayed prominently and clearly, and should not be distorted in any way.
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Primary Academic |
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To download, right-click on the appropriate logo from above and select "Save image as..."
The Midland College seal is restricted for use in official college documents and formal publications.
An official request is needed to get access of the college seal.
Consistency is important when it comes to color. Using the same color for the logo across all platforms, from the website to business cards, ensures that the brand remains consistent and recognizable. It also helps to build trust and credibility.
MC GreenPantone 357 |
MC YellowPantone 109 |
MC GrayPantone 430 |
Midland College, like many other educational institutions, has a specific typeface that represents its brand.
Wordmark:
Archer Pro - Bold
College Seal:
Arial - Bold
Several alternatives can be considered if the full color logo is not available or applicable. A simplified version of the MC logo and Official seal can be used. One-color variation are available in the following:
- Pantone 357
- Black
- White
- Pantone 109 can ONLY be used with the MC logo on a black or green background.
For alternative logos, please contact our Marketing, Communications & Public Relations Office (MCPRO).
Improper Usage
The Midland College logo is an important representation of the institution’s brand. As such, it is important to use it correctly to maintain the integrity of the brand. Here are some examples of improper usage.
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Do not attempt to rearrange or resize elements. |
Do not crop the identity elements. |
Do not distort, stretch or alter the proportion. |
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Do not rotate, skew, or bend. |
Do not use low quality or pixilated version of the logo. |
Do not use drop shadows or any object and text effects. |
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Do not place objects over/under the identity elements. |
Do not replace or combine different elements. |
Do not use unofficial colors. |
Clear Space
Allow for a clear space around the logo. Leave a minimum of one “X” clear space around the top, bottom, left and right side. This provides breathing room.
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Formats
Midland College logos are available in three different formats:
- PDF - High resolution, CMYK format for print media.
- JPEG - Screen resolution, RGB format for digital use - web or social media.
- PNG - Screen resolution, RGB format for digital use where background transparency is needed
To further protect the brand, a rectangular, square or circular shape can be used to create clear space.
Minimum size suggestion: These minimum size measurements are only a guide and will not be appropriate for all reproduction methods.
- Full logo (MC + text): 1 inch
- MC only: 0.5 inch
Approved color palettes can be used in conjunction with the brand’s primary colors to create different moods or highlight specific information. Utilizing additional color palettes can help to create a cohesive and visually appealing brand identity for MC, while also allowing for flexibility and creativity in communication materials.
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HEX: #215732 |
HEX: #ffd100 |
HEX: #7c878e |
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HEX: #c9de52 |
HEX: #f2eb74 |
HEX: #b5b5b5 |
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HEX: #f2cc74 |
HEX: #bfb482 |
HEX: #73725e |
Using the brand fonts is just one way that Midland College works to establish a strong brand identity. By ensuring that all of its materials are consistent and recognizable, the college can build trust and loyalty with its audience, whether they are students, faculty, staff, or members of the wider community.
Approved San Serif Fonts:
- Avenir
- Bebas Neue Pro
- Montserrat
- Open Sans
Approved Serif Fonts:
- Georgia
- Minion Pro
- Rockwell
One of the key benefits of having department-specific logos is that it can help to differentiate each department from one another. It also highlights their individual strengths.
To request a department-specific logo, please submit a marketing request to MCPRO.
MC Policy
Creative Services from Marketing, Communications & Public Relations Office must design
or approve the design of all MC sub-brands.
With help and approval from Creative Services, sub-brand logos can only be developed
for these specific purposes:
- Campaigns and special events
- Academic centers or programs
- Campus facilities
Midland College’s athletic programs have been an integral part of the college’s culture and have brought great success to the institution. Currently, five programs lead the way - basketball, softball, baseball, golf, and volleyball.
The athletic teams are commonly known as the CHAPARRALS or CHAPS, which is also the official mascot of the college. The mascot represents the strength, perseverance, and resilience that are the hallmarks of the college’s athletic program. The Chaparrals are known for their competitive spirit and their commitment to excellence, both on and off the field.
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The Chap logo use is reserved for athletics and spirit groups. The athletics logo will use the same official colors of Midland College. Simplified versions in different color variations are available. For more information, please contact the Marketing, Communications & Public Relations Office.
Approval Process
To ensure consistent, professional representation of Midland College, all materials that use or reference the College brand must be reviewed and approved by the Marketing, Communications & Public Relations Office (MCPRO) prior to production or publication.
This includes print and digital materials such as flyers, social media graphics, webpages, emails, videos, presentations, apparel, promotional items, and any use of official logos, colors, typography, or messaging. Departments may not modify or recreate brand elements independently. MCPRO serves as the central authority for brand governance to ensure alignment with institutional standards, accessibility requirements, and strategic messaging.
Materials distributed without MCPRO approval may be required to be removed or reprinted at the originating department’s expense. Departments are encouraged to engage Marketing early to support timely approvals and strong outcomes.
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Thank you for choosing Midland College! If you are here to collect a few credits, take courses to transfer, or here to start a new career, we welcome you.