COMM 1129, 1130, 2129, 2130 Publications
1 Hour (0-4)
Working experience in publications. Students are required
to be on the staff of at least one of the official college publications
and to work under supervision a minimum of four
hours weekly.
COMM 1307 Introduction to Mass Communications
3 Hours (3-0)
A survey of American mass communication functions with
emphasis on development and current trends of print
media, broadcasting, advertising, and public relations.
Students are encouraged to become critical media consumers
as well as to explore career possibilities in mass
communications.
COMM 1318 (ALSO ARTS 2356) Photography I
3 Hours (2-4)
An introductory course for beginners in black and white
photography. Students learn basic techniques of camera
functions, film development, print processing and design
fundamentals.
COMM 1319 (ALSO ARTS 2357) Photography II
3 Hours (2-4)
A continuation of Communication 1318 with emphasis on
photography applied to publications. Students work with
more complex subjects and techniques in order to communicate
their ideas through photographic images.
Prerequisite: COMM 1318.
COMM 1335 Survey of Radio/Television
3 Hours (3-0)
Study of the development, regulation, economics, social
impact, and industry practices in broadcasting and cable
communication. Includes non-broadcast television, new
technologies, and other communication systems.
COMM 2289 Academic Cooperative
2 Hours (2-2)
An instructional program designed to integrate on-campus
study with practical hands-on work experience. In conjunction
with class seminars, the individual student will set
specific goals and objectives in the study of communication.
COMM 2300 Media Literacy and Society
3 Hours (3-0)
This class is designed to criticize and analyze the function,
role and responsibility of the mass media in modern society
from the consumer perspective. The course includes the
ethical problems and issues facing each media format, with
the effect of political, economic, and cultural factors on the
operation of the media. Students will study the media
influence throughout history on the formation of governments
and private sector organizations. The course will
explore the enrichment as well as negative consequences
that media has brought to society.
COMM 2301 Introduction to Technology and Human Communication
3 Hours (3-0)
Asurvey of emerging interactive communication technologies
and their influence on human communication, including
interpersonal, group decision-making, and public and
private communication contexts.
COMM 2305 News Editing
3 Hours (3-3)
A course in which copy editing, rewriting, proofreading,
headline writing, and layout are emphasized. Lab work on
newspaper and/or magazine required. Prerequisite:
COMM 2309.
COMM 2311 News Gathering and Writing
3 Hours (3-3)
A study of fundamental news gathering and writing in
which the students learn the evaluation of news, news
gathering problems, and techniques, writing leads, organizing
stories, and overcoming grammatical and structural
problems. Lab work on newspaper staff required.
COMM 2315 News Gathering and Writing II
3 Hours (3-0)
A course in which the student learns to write newspaper
and magazine feature and editorial material with emphasis
on marketing of articles and research methods for article
writing. Students study philosophy of news selection,
ethics of communication, and responsibility in reporting.
Work on the student newspaper or magazine is required.
Prerequisite: COMM 2311 or consent of instructor.
COMM 2316 Interviewing
3 Hours (3-0)
A course designed to enable the student to apply communication
concepts in selected interview settings with
emphasis on dyadic communication, questioning techniques,
interview structure, and persuasion.
COMM 2327 Principles of Advertising
3 Hours (3-0)
An overview of the broad field of advertising. This course
acquaints students with the role of advertising in the
American economy and society. Students study TV, radio,
print advertising functions, and support advertising forms
such as direct mail, transit, and outdoor media. Students
create ads as part of an advertising campaign project.
COMM 2330 Introduction to Public Relations
3 Hours (3-0)
A course exploring the history and development of public
relations and presenting the theory and process of public
relations-including the planning, implementation, and
evaluation of PR campaigns.
COMM 2332 Radio/Television News
3 Hours (3-0)
Preparation and analysis of news styles for the electronic
media.
COMM 2339 Writing for Radio, Television, & Film
3 Hours (3-0)
Introduction to basic script formats, terminology, and writing
techniques, including the writing of commercials, public
service announcements, promotions, news, documentary,
and fictional materials. |
